п»їADVERTISING STRETERGY OF COLGATE TOOTH PAST
In terms of total advertising expenditures, media advertising and marketing is still dominated by Press and tv, which are of comparable size (by worth of 'sales'). Posters and radio comply with some way lurking behind, with theatre representing a really specialist channel. Press
In great britain, spending is definitely dominated by national & regional papers, the latter taking almost all the classified promoting revenue. The magazines and trade or perhaps technical record markets will be about the same size as the other person, but are less than half that of the newspaper groups. Television
This can be normally the priciest medium, and thus is generally just open to the advertisers, although some regional companies offer cheaper packages to their local promoters. It offers certainly the largest coverage, specifically at peak hours (roughly 7. 00вЂ“10. 30 s. m. ) and especially of family audiences. Offering eyesight, sound, motion and coloring, it has the greatest impact, specifically for those services or products where a 'demonstration' is essential; since it combines the virtues of both the 'story-teller' and the `demonstrator'. To be effective, these kinds of messages has to be simple and able to overcome adjacent family life distractions especially the TV remote control. Radio
Car radio advertising has grown greatly in recent years, with the granting of many even more licenses. This typically reaches specific viewers at different times of the dayвЂ”adults by breakfast, regular folks during the day, and commuters during rush several hours. It can be a cost-effective way of reaching these audiencesвЂ”especially since creation costs are cheaper than for tv, though the lack of visual factors may limit the communication. In a radio station advertising it is important to identify the best timing to get to specific car radio listeners. For example, many persons only listen to the radio when they are stuck in traffic, while other guests may only pay attention in the...